Nobody likes to air their dirty laundry, but when your email marketing program grows quickly, you sometimes miss a few things and need help. You know there’s a problem, but remain unclear about the solution.

We partnered with a local business to identify what was dragging their email inbox placement down and made a plan for improvement. We identified more than 6,000 bot generated records for permanent removal and developed criteria, groups, and an automated marketing plan for other key segments to help prevent future recurrence of the issue.